Take the opportunity when possible, to review their work and provide feedback to them shortly after the shoot. Make sure they do the other things necessary to mirror you when you can't be there and that their shooting style matches yours. You don't desire your salespeople once your client is used to getting things done a certain way to be like fish out of water. The prepared they are prior to a shoot, the more obvious it will be that this isn't one of your shooters.
The introduction. Before you picture the action sequences you should stand in front of the camera, in uniform, and introduce yourself. Include the following information.
Determine your goal, before you create a video. It is to get leads or sales? Is it a tutorial to teach an informational piece or a procedure? Then determine your style; is it matter of business and fact, irreverent, or humorous like. Be certain that you create an outline of the content that before beginning shooting at it, you're going to include. The simplest way is to utilize video production software. There are although the video software is expensive.
Edit the sections. Having divided your presentation description into segments you'll need a way to cover the points between the end of one PTC and the start of the next. You will appear to move slightly between the two sections.
But you can avoid plenty of wasted time and effort by asking (and answering) these four questions. It is a list of questions we discuss with all of our new customers and many have felt it has brought focus and accountability to the decisions they made. Don't let this short list fool you. Knowing the answers to these questions clarifies your business and marketing goals to you AND your prospects.
So, to stick to the relationship analogy, the prospect may choose to have coffee with you (see your site and opt-in to your VIP coupon listing ), then visit later for a sandwich (stop by your store to get more great site information or consult with you), then ask their friends what they think of you. You get the idea.
Even more important may be introducing a customer that efficient planning opens for them. Using the exact media for numerous purposes is good for their career, their company or organization, them, and your picture. Think of it as being digitally green.